Brand's products ITO NOEN

The passion for fruit !
Since 1897, citrus fruit from the groves of Ito farm, in the heart of Wakayama province, send the tastebuds of Japanese connoisseurs into raptures.

Grown on south facing terraced fields helped on by 100% natural fertilizers, they take advantage of the maximum amount of sunshine giving them their particularly juicy and tasty characteristics.
The best of juice !
At Ito farm, production based on concentrated fruit juice quite simply isn't allowed !

Without colour, preservative nor additives, the Japanese citrus fruit juice and marmalade – yuzu, mikan, amanatsu, sudachi, daidai and lemon – are made with the first press, hand pressed, which gives the fruit an intense fragrance and absolute freshness.

To provide a real yuzu juice, Ito Farm has developed an original pressing method. In order to prevent the outer and inner skins from mixing with the juice, the citrus fruit is cut into two half-spheres. Each half sphere is placed on a hemispherical mold and gently pushed with another hemispherical bowl to press only the pulp. The juice is then immediately chilled to preserve its freshness and nutritional qualities. The skin retains its original shape and its qualities after pressing as it is not pressed too hard. While a pure 100% juice is very thick, this original method allows to obtain a pure juice only from the pulp, with a very refreshing taste. This juice is guaranteed without sugar, additive or added preservative. Industrial in-line pressing methods and the chopped pulp method make it possible to obtain about 40-45% of fruit juice. The Ito Noen method only gets 30% juice from the fruit.

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      from €7.20
      Yuzu juiceYuzu juice
          €7.20
          Yuzu juiceYuzu juice
              This juice is unique: only the pulp was squeezed and so there is no bitterness. Combining the acid notes of grapefruit and green mandarine with the sweetness of unshiu mikan, yuzu adds a new dimension to the citrus fruits we find in Europe.
              €7.20
              Mixed items
              Yuzu juiceYuzu juice
                  This juice is unique: only the pulp was squeezed and so there is no bitterness. Combining the acid notes of grapefruit and green mandarine with the sweetness of unshiu mikan, yuzu adds a new dimension to the citrus fruits we find in Europe.
                  Mixed items
                  €7.20
                      from €16.05
                      Amanatsu juiceAmanatsu juice
                          Amanatsu juiceAmanatsu juice
                              Amanatsu (variant of the Natsu-Mikan bud declared in 1950), pale orange citrus with crispy pulp, is appreciated for its delicate bitterness.
                              €16.05
                              Mixed items
                              Amanatsu juiceAmanatsu juice
                                  Amanatsu (variant of the Natsu-Mikan bud declared in 1950), pale orange citrus with crispy pulp, is appreciated for its delicate bitterness.
                                  Mixed items
                                  €16.05
                                      from €5.65
                                      Shiranui juiceShiranui juice
                                          Shiranui juiceShiranui juice
                                              Shiranui is a hybrid of 3 citrus varieties (citrus unshiu, citrus sinensis and citrus reticulata). It is widely cultivated on the hillsides of Wakayama Prefecture, in the open field, then harvested from March to April.
                                              €5.65
                                              Mixed items
                                              Shiranui juiceShiranui juice
                                                  Shiranui is a hybrid of 3 citrus varieties (citrus unshiu, citrus sinensis and citrus reticulata). It is widely cultivated on the hillsides of Wakayama Prefecture, in the open field, then harvested from March to April.
                                                  Mixed items
                                                  €5.65
                                                      from €16.05
                                                      Iyokan juiceIyokan juice
                                                          €16.05
                                                          Iyokan juiceIyokan juice
                                                              Iyokan citrus fruit is extremely popular in Japan. Its bark, quite thick, peels easily.
                                                              €16.05
                                                              Mixed items
                                                              Iyokan juiceIyokan juice
                                                                  Iyokan citrus fruit is extremely popular in Japan. Its bark, quite thick, peels easily.
                                                                  Mixed items
                                                                  €16.05
                                                                      €29.90
                                                                      Daidai juice
                                                                          €29.90
                                                                          Daidai juice
                                                                              The Daidai is a small orange, fruit of a tree from the bitter orange family. Tastefully, its bitter, acidic and powerful taste is close to bergamot, and is perfect for making condiments and marmalades.
                                                                              €29.90
                                                                              In Stock
                                                                              Daidai juice
                                                                                  The Daidai is a small orange, fruit of a tree from the bitter orange family. Tastefully, its bitter, acidic and powerful taste is close to bergamot, and is perfect for making condiments and marmalades.
                                                                                  In Stock
                                                                                  €29.90
                                                                                      from €4.50
                                                                                      Hassaku grapefruit juiceHassaku grapefruit juice
                                                                                          Hassaku grapefruit juiceHassaku grapefruit juice
                                                                                              Hassaku is a supposed hybrid of grapefruit (Citrus Maxima) and Satsuma mandarin (Citrus Unshiu). Its skin is yellow/orange and its pulp pale yellow. It is larger than unshiu mikan and has a soft rind. Although its aroma is light and it contains less juice, it is particularly crunchy with a refreshing taste.
                                                                                              €4.50
                                                                                              Mixed items
                                                                                              Hassaku grapefruit juiceHassaku grapefruit juice
                                                                                                  Hassaku is a supposed hybrid of grapefruit (Citrus Maxima) and Satsuma mandarin (Citrus Unshiu). Its skin is yellow/orange and its pulp pale yellow. It is larger than unshiu mikan and has a soft rind. Although its aroma is light and it contains less juice, it is particularly crunchy with a refreshing taste.
                                                                                                  Mixed items
                                                                                                  €4.50
                                                                                                      from €17.50
                                                                                                      Unshiu Mikan mandarin juiceUnshiu Mikan mandarin juice
                                                                                                          Unshiu Mikan mandarin juiceUnshiu Mikan mandarin juice
                                                                                                              Well-known citrus fruits in Japan called "Mikan", these "unshiu Mikan" are all of Arida variety and are grown in terraced fields well exposed to the sun.
                                                                                                              €17.50
                                                                                                              Mixed items
                                                                                                              Unshiu Mikan mandarin juiceUnshiu Mikan mandarin juice
                                                                                                                  Well-known citrus fruits in Japan called "Mikan", these "unshiu Mikan" are all of Arida variety and are grown in terraced fields well exposed to the sun.
                                                                                                                  Mixed items
                                                                                                                  €17.50
                                                                                                                      €3.30
                                                                                                                      Yuzu drink
                                                                                                                          €3.30
                                                                                                                          Yuzu drink
                                                                                                                              The Ito Noen farm has specialized in the citrus cultivation it cultivates on Arida municipality hillsides, Wakayama Prefecture, for two generations.
                                                                                                                              €3.30
                                                                                                                              No Product available
                                                                                                                              Yuzu drink
                                                                                                                                  The Ito Noen farm has specialized in the citrus cultivation it cultivates on Arida municipality hillsides, Wakayama Prefecture, for two generations.
                                                                                                                                  No Product available
                                                                                                                                  €3.30
                                                                                                                                      from €6.75
                                                                                                                                      Sudachi juice Japanese fruitsSudachi juice
                                                                                                                                          Sudachi juice Japanese fruitsSudachi juice
                                                                                                                                              Sudachi juice is reminiscent of lime or lime, the power and more, with great freshness and peppery notes in the end.
                                                                                                                                              €6.75
                                                                                                                                              Mixed items
                                                                                                                                              Sudachi juice Japanese fruitsSudachi juice
                                                                                                                                                  Sudachi juice is reminiscent of lime or lime, the power and more, with great freshness and peppery notes in the end.
                                                                                                                                                  Mixed items
                                                                                                                                                  €6.75
                                                                                                                                                      from €114.00
                                                                                                                                                      Powdered Mikan skin Powdered Mikan skin
                                                                                                                                                          Powdered Mikan skin Powdered Mikan skin
                                                                                                                                                              Citrus powders
                                                                                                                                                              Mikan, a delicious tangerine, is one of Japan's emblematic citrus fruits.
                                                                                                                                                              €114.00
                                                                                                                                                              Mixed items
                                                                                                                                                              Powdered Mikan skin Powdered Mikan skin
                                                                                                                                                                  Citrus powders
                                                                                                                                                                  Mikan, a delicious tangerine, is one of Japan's emblematic citrus fruits.
                                                                                                                                                                  Mixed items
                                                                                                                                                                  €114.00
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