Brand's products KAIREN

PRESENTATION OF THE KAIREN COMPANY

One of the products that represents Kagoshima Prefecture is “Satsuma potato”, “Satsumaimo (sweet potatoe)”. Kairen is actively developing various sweet potato products, including sweet potato shochu distilled alcohol. Satsumasendai city, where Kairen is based, is located in Kaoshima prefecture north-western part. This is prefecture's largest area, in Hokusaku district center. Sendai station area is considered the gateway to the territory.

Thanks to Kyushu shinkansen opening, this area is bustling and functions more like an urban city, right in prefecture north-western part center. A condominium tower has been built, and opening of a nationwide retail chain has added to this area's “dynamism”. Centered on Satsuma Kofu, a part of ancient southern Kyushu, many people come and go and accept different customs. Satobuke and other samurai residences can be found in the Irikifumoto traditional architecture preservation district.

There are intangible folk cultural assets such as “Bunya-bushi ningyo joruri” puppet theater and “Toshidon”. This is a town where Satsumasendai culture “static” side and spirit coexists with a lively developed area. In addition, Akune city in Kagoshima Prefecture overlooks East China Sea and Yatsushiro Sea to the west, and is in contact with Satsumasendai town on Shibi and Yahazu mountains’ edge.

This region has the best soil for sweet potatoes in a temperate zone with an average annual temperature of 17.2°C, 1,955 hours of sunshine and an average rainfall of 2,057 mm. Sweet potatoes grown and raised in this soil are of the highest quality and have received praise from all over the country. This wonderfully natural and rich land is home to Kairen's Akune factory. At Kairen, craftsmen use not only nutritious sweet potatoes flesh, but also their skins.

Indeed, skin contains many active ingredients that people normally throw away. Vegetables should be eaten in their entirety, including skin. Kairen believes this is best way to easily ingest necessary nutrients. It's all about eating vegetables as they are, without unnecessary additives. At Kairen, sweet potatoes are refined for 100 days after harvest. This helps to raise their sugar content. No sugar, additives or colorants are used. Only Beni-Haruka variety from Kagoshima is used. Sweet potatoes are rich in dietary fiber. When you cut sweet potatoes, milky white liquid that runs off surface is called “Yarapin” (latex).

Contained only in sweet potatoes, it protects mucous stomach membrane and ensures smooth intestinal transit. This “Yarapin” is found in abundance, especially in sweet potatoes skin. Because color darkens or texture becomes bad, many companies and families remove skin and throw it away. Wild animals, who know what they need for their bodies, eat skin. It's us humans who throw away this high-quality, nutritious skin, wasting time and money on its appearance. Throwing away such precious things is not good for body or earth.